Monthly drops on what's working, what's broken, and where TikTok LIVE is going. Written by the team and the brands and networks running on Tikee.
We pulled every live recorded on Tikee in 2025 — 142,000 of them — and stress-tested the conventional wisdom on creator size, niche, and time-of-day. The headlines are misleading.
A breakdown of the openers, demo cadence, and gift triggers that actually move product on TikTok LIVE.
CFOs love Mega creators on the deck. The data doesn't. Here's where the actual ROAS lives.
A teardown of the onboarding doc, the WhatsApp templates, and the one rule that cut churn by 31%.
Three Tikee top earners on what they actually do in the day before going live.
Three macro forces converging in Q1, and what brands in Western markets are still missing.
When does revenue share beat flat-fee, and when does it just cap your upside?
Followers are 18% of the score. Here's where the other 82% comes from — and how to move it.
Skip the vanity metrics. Track these instead — your roster will tell you what's wrong before they leave.
A regional split on where each format is pulling — and where they're losing to each other.